Last week, Facebook unveiled a new “Subscribe” button to give users the same sort of one-sided following experience they get on Twitter and Google+. This is a new feature that’s not automatically placed on everyone’s page, which is why agents should take a few moments to understand what it is and how to get it.

The “Subscribe” button is very useful for real estate agents who are using Facebook to interact with clients, potential clients and business partners because it enables you to gain subscribers (aka followers) without having to become friends with them. A lot of people on Facebook don’t necessarily want to be friends with someone they may be doing business with, but would love to see their updates and feeds.

If you’re using Facebook as a profile page and not a business page in which followers simply “like” your page to receive updates, then definitely take a few minutes to install this button. It’s free, and potentially opens up more opportunities to network. It’s actually a nice bridge between having a Facebook profile page and a business page – something that comes up often with agents because you are your business in a sense.

To get your Facebook “Subscribe” button, go to and click on the “Allow Subscribers” button in the top right corner of the page. That’s it!

As Facebook describes it, “Allowing subscribers is a simple way to broaden your conversation on Facebook, while reserving personal updates for people you know well.”

If you’re using Facebook as your personal and business epicenter, there are a million reasons why you’d want to keep a lot of (if not all) your personal updates from your clients and colleagues. Give it a try and see what happens!